- Work
Alliance + Leicester
- Project
- Alliance + Leicester
- Client
- DMG
Alliance and Leicester, one of the UK’s leading and fastest-growing banks, decided to provide an exciting incentive to encourage young people to sign up for one of their 'Premier 21' bank accounts - 21 account holders would be chosen to spend a day with a specially selected mentor of the likes of Sam Mendes or Peter Jones.
Block worked closely with DMG to produce an exciting and engaging minisite to persuade potential customers to sign up.
Identity Development
Visual Design
Campaign finished